Signs are not considered advertising but are officially known as “traffic controlled devices.” Whatever they’re known as, they actually alert motorists to upcoming services (and businesses) and local attractions-providing drivers the opportunity to exit the freeway to sample local food, enjoy the sights or participate in a great travel experience. OTIC’s business customers report that logo and attraction signs help guide motorists to their venue, thereby increasing their revenue. They not only benefit the traveler but are invaluable to the businesses who secure space on them. The Interstate Logo Sign functions as a two way street on the information highway. When interstate logo signs were introduced in 1972, Oregon was one of the first states to adopt the concept, thereby replacing cluttered billboards. Typically the signs are located near a freeway exit and call attention to essential services (gas, food, lodging, camping and attraction categories). Interstate Logo SignsĪlmost 100 percent of motorists in a random survey told OTIC they could recall seeing iconic blue highway logo signs. While permit applications are included under each sign type, linking directly to the FAQ pages provides more in-depth information that may help you successfully complete the application. This web page is a summary of each of the OTIC highway business signs. Our highway business sign staff will look for innovative ways to help sustain your business while providing accountability for your investment. In many instances, highway signs help form a visitor’s first impressions of Oregon and are often a reflection of the local communities in which they exist. OTIC signs carry a unique, timely, and credible endorsement to motorists. Showcasing your brand to the motoring public is vital to business identity. Oregon Travel Information Council serves both local businesses and the larger business community through our logo and directional signs. There is no charge to apply for a sign permit or to retain your rank on the wait-list. We will work with you to research availability, and place you on a wait-list if applicable. Federal and state rules govern sign placement, the number of signs in any given area, and what types of businesses are allowed on signs. *Please note that signs may not be available at all locations.
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